I am a value-driven product strategist, designer and entrepreneur focused on building transformative innovations for a thriving, sustainable world.

I’ve always been drawn to understanding how things work — not just in isolation, but as part of broader systems. That curiosity extends to people and culture: what drives us, how we make decisions, and how new ideas take hold. I’ve explored these questions firsthand across San Francisco, Copenhagen, London, Beijing, Bangkok, Singapore, Berlin, and Sydney — experiences that sharpened my ability to connect dots across disciplines, industries, and geographies.

I’m currently Head of Product at PLAYE, a London- and Sydney- based tech platform reshaping how brands work with creative talent. Prior to that, I worked as an innovation consultant at ?What If! Innovation (part of Accenture) in New York, helping Fortune 500 clients prototype and validate new concepts. Before that, I co-founded Imua Studio, a digital product development agency, and Augmented Thinking, a Berlin-based startup exploring the future of collective intelligence.

I began my career in architecture, designing and managing the construction of schools, clinics, and commercial spaces — work that continues to inform how I think about systems, experience, and space.

I have an M.A. and M.SC. in Global Innovation Design from the Royal College of Art and Imperial College London, respectively. I have a B.A. in Architecture from the University of California, Berkeley.

I love exploring cities on foot, reading speculative fiction, going for long runs, and catching up on podcasts about design, culture, and the future.

I partner with innovative companies big and small.

Trusted by innovators big and small.

Kind Words

"Alex is a master at combining his polished design skills with a larger strategic vision of the business objectives. He certainly sees the forest and the trees. Alex also has a knack for circumnavigating dead-ends. When certain problems seem unavoidable and become discouraging, that's when Alex shines and will typically have several fresh ideas up his sleeve."

Jesse Mastro

RentAnAC • CEO, Founder

My design approach is human- and planet- centered.

Image courtesy of Board of Innovation

I strive to create impactful products and services people love. The experiences I design are delightfully intuitive and effective. I use strategic thinking and human-centered design to:

  1. Holistically understand the problem by A) observing and interviewing all stakeholders; and B) synthesizing perspectives and identifying opportunities.
  2. Launch innovative and sustainable solutions by A) brainstorming, prototyping, and developing viable ideas; and B) driving adoption using verbal and visual storytelling.

Skills

  • Strategic design
  • Business design
  • Service design
  • Experience design
  • Software design
  • Product strategy
  • Product systems
  • Prototyping
  • Design Research
  • Marketing
  • Storytelling
  • Collaboration
  • Sprints and workshops

Tools

  • Pencil and paper
  • Miro
  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign
  • Webflow
  • Bubble
  • Keynote
  • Google Suite
  • Rhino 3D
  • SketchUp
  • Revit

Frameworks

  • Double Diamond
  • Design Thinking
  • GV Design Sprint
  • How Might We
  • Lean UX
  • First Principles
  • Circular Economy
  • Human-Centered Design
  • Value-Driven Design

Let's Build Something Together

I’m currently open to new opportunities and collaborations — especially in product, strategy, or systems design.